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Hidden Defect of Famous Brand Logo - Sabinn Roka

Even the biggest brands have their flaws. With such a huge brand budget and investment, you might think that the most iconic logo in the world will carefully consider every detail. After all, you would think that if they are everywhere, they must be polished to perfection, right?

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Well, perfection appears in the eyes of the lover. Logo design is not an exact science—usually, it is about establishing an emotional connection with a brand—sometimes even perfect to a certain extent ... it looks wrong. Sometimes, the brand deliberately introduces some small flaws and characteristics, and the unusual logo design often hides fascinating stories behind it. But in other cases, these defects are far from intentional. Many of the most annoying signs in the world are flawed due to various wrong reasons, or causing controversy and completely losing the function of signs. Please continue reading the six biggest flaws in the world-famous logos-some of them are intentional, others are not and what we can learn from ...
1.Google
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 Google's "G" deliberately deviates from a perfect circle, making it intimate and unconventional. When Google replaced serif fonts with sans-serif fonts as part of its 2015 repackaging, this was not the only aspect of its new logo that attracted attention: the shape of its G sparked a scene Completely correct design debate. Designers obsessed with details soon discovered that although the choice of popular fonts is sans-serif geometric fonts, the "G" (often used as a stand-alone icon) is not based on a perfect circle. Some people who advocate perfect symmetry believe that here should adhere to the clean, simple minimalism that penetrates into other parts of the brand, and criticizes the slight deviation from perfection. Google insists that this is intentional, the purpose is to make the brand look more approachable and innovative. When you put "G" and a geometrically perfect equivalent side by side, some people think that the latter feels a bit unbalanced to the naked eye-in short, this is a deliberate imperfection, it soothes some people and also annoys Other people. You cannot please everyone.
2.Mermaid in Starbucks
Logo Of Starbucks - Wikipedia
Put the shadow on the nose of the Starbucks witch Elongation breaks the symmetry and makes her more humane. Therefore, we discovered another deliberate "defect" of an iconic sign, which was barely noticeable by untrained eyes. Starbucks reinvented the brand while breaking the famous image, turning it green, and introducing a small flaw. Although the traditional view holds that perfectly symmetrical facial features are the most attractive, in fact, symmetry makes the mermaid look cold and inhuman. solution? Make the shadow on the right side of her nose a little longer than the left side, injecting more warmth and humanity.
3.Wikipedia



As part of repackaging in 2010,
Wikipedia has replaced a problematic Chinese character globally.
How much have you paid attention to the Wikipedia logo over the years? In 2010, the world's
fifth most popular website underwent brand reforms, simplifying its unique"puzzle ball "logo and making it easier to promote. But you may need to be a little more sensitive, or a person whose native language is Chinese, to discover the changes.
In order to show its enormous global influence, each part of the Wikipedia logo has a letter from the alphabet of different countries. Many of these letters are most similar to Wikipedia's English "W ". In the case of choosing Chinese, it Englishizes it as a "wi" character, but its first iteration has an extra stroke that makes it difficult to recognize. After a small adjustment, it did become a recognizable character, but it was the wrong one-'Jie'.
In 2010, Wikipedia abandoned the definition of "Wi" and replaced it with a completely different character. It also replaced the original Klingon characters with characters from the Ethiopian Guez language. After all, it is difficult to understand the 16 earth languages ​​without attempting interstellar communication.
4.7-11
According to 7-11, its strange capitalization method aims to make it look more elegant.
Even if you are not good at typesetting, you can find the difference between lowercase and uppercase. You will definitely see a clear mixture of uppercase and lowercase letters on 7-11.The official statement of 7-11 is that as early as the 1960s, the wife of the company's president thought that the capital letter "n" was too dazzling at the end of the word, and changing it to lowercase was more elegant. This is an interesting theory-although one of the most basic rules of the English language was violated in the process, her suggestions have been stuck since then.

Sabinn Roka

Hello, I am Sabin Roka, a graphic designer, and content creator. I have been in the field of graphic design for more than 3 years professionally. Talking about learning and taking education has been into practice for half-decade..

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